About FlexiPaw

FlexiPaw was born from one of those moments every dog owner knows. The moment your dog hesitates before a jump they used to clear, or slows down on a walk they used to lead. You want to help. You want the best option, not just the easiest one to find.

We are a 100% New Zealand-owned dog supplement brand. Every product we make is science-backed, made from carefully chosen ingredients, and formulated and manufactured here in New Zealand. We started FlexiPaw for our own dog, and we have been making it for dogs like yours ever since.

White Swiss Shepherd Dog with pricked ears, wearing a purple bandana with a geometric pattern, sitting outdoors with lush green foliage in the background.

the heart and soul of FlexiPaw

Meet Reema

She is more than a pet. She is our family, our muse, and the inspiration behind every FlexiPaw creation. Her boundless energy, her unwavering loyalty, and her infectious zest for life guided us in crafting supplements designed to help every dog thrive.

Every wag, every zoomie, every joyful bark fuels our passion. We understand the profound connection you share with your furry companion, and we are here to help you protect those moments of pure joy for as long as possible.

In every FlexiPaw product, you will find Reema's spirit woven into every ingredient, every formula. It is a tribute to the unconditional love, the unbridled joy, and the unwavering companionship that dogs bring into our lives.

Playful white shepherd dog sitting with a giant hot dog toy in its mouth, looking directly at the camera.

Made from New Zealand's finest ingredient

New Zealand is home to one of the world's most remarkable natural marine ingredients: the green-lipped mussel (Perna canaliculus). Sustainably farmed in the pristine waters of the Marlborough Sounds, it is the foundation of our Joint Health range.

Our Joint Health products feature GlycOmega-PLUS, a concentrated, freeze-dried green-lipped mussel extract that may help support joint health, cartilage health, joint comfort, and mobility in dogs. We chose this ingredient not just for its potential benefits, but because it is uniquely New Zealand, and that origin matters to us.

Our full range also includes Probiotic Gut Health Chews, Calm and Relax Chews, and Multivitamin Chews — each designed to support a different aspect of your dog's wellbeing.

Explore our range

Our promise to you and your dog

100% New Zealand owned

A proudly New Zealand-owned and operated brand, built from the ground up right here at home.

Sustainably farmed

Our green-lipped mussels are sustainably farmed in the pristine waters of the Marlborough Sounds.

30-day money-back guarantee

Love it or return it. Every purchase is backed by our 30-day returns promise.

We are here for the dogs who follow you from room to room, the ones who hear the lead and completely lose their minds, and the ones who deserve to keep doing exactly that for as long as possible.

Join us in celebrating the extraordinary bond between dogs and the people who love them. Together, let's nurture the health and happiness of our furry family members, inspired by the boundless love of a very special dog.

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